Web filtering for the Long Tail

The BrightCloud Hosted System Architecture has been built from the ground up to bring the value propositions of web filtering to the Long Tail

What is the Long Tail?

The Long Tail represents a description of enterprise user browsing behavior- namely, that enterprise users frequently visit the most popular websites- in fact, research shows that represents some 50% of website visits go to the top 20M sites- but 50% of their visits are to less popular sites. Enterprise users browsing behavior can be described in the graph below:

Internet Threats Are Prevalent Across the Long Tail

Unfortunately, one of the characteristics of the Long Tail is that the threats to which enterprises are exposed are found across the full range of sites on the internet. Consequently, enterprises are exposed to:

Productivity Issues	Security Threats	Liability	IT Resources
Games	Spyware/ Trojans	Pornography	Streaming Media
Online Gambling	Infected Websites	Violence	Shareware/ Freeware
Shopping	Phishing	Hate	Bot Nets
Job Search	Keyloggers	MP3 Downloads	IM/ Telephony Client

Across the Long Tail- indeed, most of the new Adult sites and security threats- two categories it is very important for enterprises to protect against- are found across the Long Tail.

Current Web Filtering Solutions Fall Short

The market leading web filtering products today have around 20 million sites in their URL databases- which are scattered across the most popular sites. That represents only 5% of the total sites on the web today. Even if those 20 million represented the top 20 million sites- which they don't- only 50% of enterprise user browsing would be covered. Enterprises are exposed to significant Internet threats.

BrightCloud - Built for the Long Tail

BrightCloud, with the largest and most accurate URL database in the industry, provides a solution for OEMs and their enterprise customers that mitigates the threats inherent in the Long Tail.

Are you protected?